We exist to help our clients focus on what matters. Our human-centred design process helps them identify roadblocks so that the right complex problems can be solved. Whether it’s bringing connecting with customers, uncovering insights, or applying additional capability to a team, we embrace the way our clients want to work, so we stay aligned, focused and impactful.
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Our Expertise
We are problem solvers. We dig deep, right into the details of the business owner, the business, and the technology that supports them. Our background in business, human-centered design, and design thinking gives us the best possible chance to not just solve your problems, but ensure you continue to thrive.
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Our Philosophy
Business can and should be fun, purposeful, and a stimulating challenge. It is far too easy to think of your business as having to be stressful or difficult. The journey of building a business is filled with ups and downs, but there's always light at the end of the tunnel.
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Our Commitment to Results
We're so committed to finding the solutios to your bottlenecks that we will follow up with you months after our engagement ends.
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Our Experience
We've got over 20 years combined experience in business, academia and building business across New Zealand and globe.
Ron Lal
CEO & Founder
Ron has over 15 years of experience in entrepreneurship, consulting, NGO, governmental and corporate sectors.
He believes that Design Thinking can create impact and drive innovation across every sector of the business. He has used Design Thinking to identify new customer segments for failing businesses, resulting in producing 7-figure business results, and helping them increase ROI by focusing on Customer Experience Design. On several occasions, he has worked with business leaders to help solve some complex issues in their business.
He is passionate about creating impactful businesses by working focusing on the Human Experience, Business needs, and Sustainability.
When he is not in “working mode” Ron spending time with family, walking, bike riding, golfing, and meditation.
Connect with him
Carolina Salcedo Claramunt
HCD & Innovation consultant
Carolina is part of the Momentum Mind Lab team, designing and facilitating HCD Business growth and Innovation workshops.
She has over 15 years of experience across varying contexts such as academic, consultancy, corporate, and entrepreneurship. Her background includes business management qualifications and training in facilitation, coaching, leadership, and innovation.
She is passionate about empowering people to embrace a human-centric approach in business, encouraging collaboration and co-creation for successful problem-solving. She believes that the drive for creativity and collaboration is an innate characteristic in people, and should be encouraged in every business for it to be sustainable.
Combining her strong business acumen with her passion for co-creation, Carolina focuses on motivating individuals and teams to unlock their potential by thinking outside the box and solving problems collaboratively to co-create excellent results.
Marina Kere
Digital Marketing Strategist
Marina is a passionate digital marketing strategist specialising in social media management and website design. She started her marketing journey working as a micro-influencer, building up her personal brand.
She noticed that many businesses weren't using social media and digital platforms as effectively as they could be and wanted to help solve this problem.
She has now assisted many local businesses with their digital strategy, social media marketing and websites to drive business growth through brand awareness and lead generation.
When Marina is not at work, you will find her walking on the beach, at the gym or supporting her local restaurants and cafes.
Phoebe Restieaux
Graphic & Branding Designer
Phoebe is a graphic designer and specialises in branding design. She is passionate about what she does, starting her journey back in 2018 when she decided to take a class in art design.
As soon as she began designing and creating content, Phoebe knew she wanted to pursue graphic design as a career.
Fast forward to 2022 after she completed her studies in digital media and design, she began putting her creative talents to use to help small business with their logo designs and branding needs.
When Phoebe is not at work she enjoys being out in nature, catching up with friends and spending time with family.
Moomin Kheir
Brand Strategist & Storyteller
Moomin is a video director, producer, creative strategist, marketer and brand builder with 15 years of experience in strategic storytelling.
He has directed and produced various TVCs and productions for Al Jazeera English, The Auckland Council, Fisher & Paykel Technologies, and social enterprises such as PreKure.
He has a passion for developing work that shifts mindsets and challenges the status quo by developing key insights into undeniable and emotionally charged communication.
He has extensive experience in both the public and private sectors, serving in senior marketing positions both in New Zealand and abroad.
His experience is eclectic, but his focus and passions are singular: He's deeply interested in building and fostering brands through multiple channels to create communication that creates an impact.